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Metaphors
For most people a metaphor is a matter of extraordinary rather than ordinary language. “For this reason,” write Mark Johnson and George Lakoff in their book Metaphors We Live By, “most people think...
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How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
Source: xkcd.com John Pollack is a former Presidential Speechwriter. If anyone knows the power of words to move people to action, shape arguments, and persuade, it is he. In Shortcut: How Analogies...
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